Development + Design
Working directly with owners, developers and there teams I help define concepts that both acknowledge the past, while looking forward into the future. From there we develop out the vision, positioning, brand and marketing. These are just a handful of our projects.
Brand Strategy
The Coast is Calling
Deeply designed destination resorts in Mexico, I helped visualize develop the brands, message and marketing for a pair of exotic luxury towers in Cancun, and a rare coastal Mexican Members Club in Pedregal — each one defining a lifestyle that no amount of marketing could manufacture. I brought to life the ambiance of these rare properties and what it feels like to live there.
Brand Strategy
Viper Room
Working with a prominent Parisian developer to reimagine what the future of the iconic Viper Room might become. I helped craft a metamorphic future for a derelict block on one of the world's most iconic streets, that will become the centerpiece of a cultural transformation — setting the stage for the rejuvenation of West Hollywood. I helped them envision a ecstati new future for city rooted in decadence.
Brand Strategy
Sunset Whorl
Sunset Whorl, a sculptural digital installation on the Sunset Strip that unfurls from the sites agrarian roots in the land. I created the brand concept based on the spiraling petals of a flower and brought the renderings to life. Turning a billboard application into a dramatic landscape gesture that a city board couldn't ignore.
Brand Strategy
Reaume Richardson
A construction company that had spent fifteen years building some of Los Angeles' most design-forward projects needed a brand that reflected what it had always been. I lead a complete rebrand and helped the founders find their identity and proudly stand out in front of their work. Building beyond the expected.
Brand Strategy & Architecture
Douglas Sierra
From lodges to resorts, farms and fieldclubs, I’ve help some of the world's most visionary builders find their story — not just as luxury hospitality destinations, but by a defining philosophy of stewardship that transforms every owner and guest who encounters it. Transforming these unique places through authentic stories, community and design vision.
Strategy
HAVN
A coworking space looking to evolve, I developed market study that informed a strategy that reimagined the future of the workspace; I cultivated a concept for refuge where the essence of work and life come together in a symbiotic flow, honoring both our drive for productivity and our need for meaningful connection.
