Brand Work
Branding is the soul of any project—it’s what connects people to a place, product, or idea on an emotional level. It begins well before logos and color schemes; a great brand hints at a story that resonates with us, it’s the vision that informs the choices we make that leave a lasting impression. Setting us apart in a crowded world, building trust and creating loyalty, ultimately turning stories into meaningful experiences that people remember and return to. It takes many forms, but behind it all is something unique.
Shimahara Visual
Craig Shimahara already had a successful illustration studio in Los Angeles and New York, catering to some of the world's greatest architects and developers. They had a gift for visual storytelling. Their brand lacked the expression of their restrained rigor and visionary talent. Together we worked to create a new identity that was focused on their Cinematic Advantage. Inspired by Japanese craft and cinemetric detail we developed a beautiful logotype and Japanese Mon that was symbolic of his heritage combined with capabilities in filmmaking and illustration.
